Page 4 - SEO Traffic
P. 4
Day 1 Optimize Your Title and Description
The first thing a user sees when they search for a keyword is the snippet on the Google Search results page. The
snippet includes your the page title, url, and meta description.
The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your clickthrough rate!
Hands-on Tips for Title Optimization
● Keep the title short. Google truncates anything past 70 characters.
● Use keywords you want to rank for in the page title.
● Go back and add page titles to any of pages currently missing one!
TITLE
META DESCRIPTION