Page 8 - SEO Traffic
P. 8
Day 4 Review Your Redirects
Server relocation can make it necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google retains the old URLs in the index, enabling users to access the older URLs even after server relocation. You should only use a 302 redirect for a limited time period.
For permanently redirecting a URL, use the status code 301, which permanently redirects the old URL to the new URL. Part of the link juice is also passed on in the process.
Hands-on Tips:
● Check all the redirects used on your website.
● Check if existing 302 redirects are really necessary or if you should
replace them with 301 redirects.
