Page 26 - Course Descriptions 2024-2025

KEC Course Title: MASS COMMUNICATIONS (11155A001)

Class Location: KEC

High School Credits Available: 2 College Credits Available: 3

Dual Credit Course Info: MM234 - Advertising and Promotion
● Dual credit through Kishwaukee College

Certification(s):

Days/Sessions/Semesters: ● Classes held daily, Monday-Friday.
● Potential KEC sessions available - 1 2
● Semester(s) - 1 and 2

Prerequisite / Minimum Competency NA
Required:

Additional Requirements / Costs: Textbook / NA
Curriculum:

* All fees and costs are subject to change annually Equipment / NA
as industry costs rise, however are believed to be
accurate as of the date of document creation. Lab Fees:
Indicated fees are separate from and in addition to
those that may be charged by your sending school. Uniform: Business casual dress required during
any field trips

Miscellaneous: NA

Mass Communication is open to Juniors and Seniors and is a course introducing students to media and the artistic
side of business. Mass Comm includes topics such as advertising, marketing, PR, photography, cinema, journalism,
and graphic design. Students will receive real-world experience in a classroom setting. Examples of projects
students will complete include social media posts, resumes, movie posters, logos, business plans, cards, and
stickers. Guest speakers who are professionals in the Mass Communication industry will share their knowledge
and insight. Field trips to companies, agencies, and TV stations will enhance the real-life application.

Pathway Components: (for Counselor use)

⬚ 60 hours of Work Based Learning ✅ Dual Credit ⬚ State Licensure
⬚ Career Exploration Activities ⬚ Dual Enrollment ⬚ Team Based Challenges

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