Page 55 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: Facilitator

Rubric: TEXTBOOK Facilitator Assignment

FACILITATOR RUBRIC
 Student will present and facilitate on an assigned textbook case reading.
 Professional business-smart attire is required.
 Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.

ORAL PRESENTATION POINTS YOUR
SCORE
Introduction/Close, Logic, flow, organization, collection, and time management 10

Use of PowerPoint®: Creative images, graphics, style, interest 10

Attitude: Relaxed; use audible, clear voice; use appropriate language and comments. 10
Confidence in topic: Speak about material rather than read from note cards or slides
Textbook Assigned Readings 10
Main idea & Most Interesting Concept from the reading (in your opinion)
Textbook Reading Concepts: 6 key concepts and generate 2 additional key concepts from 10
your student colleagues. Provide examples and discussion.
Textbook Review Questions 10

Textbook Brand Focus 3.0 - Overview 10

Case Overview and Questions 10

Assignment Examples 10
Support assignment with “creative examples” (media) and “outside sources”

Facilitator’s Role: leading, listening, probing, engaging, summarizing, and managing time 10
management
Knowledge: Mastery of topics and content Expected
References and support of ideas (outside sources), APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Presentation: Creativity Expected
Bonus Points (if applicable)
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories

TOTAL 100

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 55 of 90 ❖