Page 71 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

Trade & Industry Associations
These associations support industries and trade practices in several ways. They lobby the government to
influence industry-related legislation, communicate industry positions to the media and the public, and gather
and disseminate statistics about the industry. Some examples of these associations:
4. Grocery Manufacturers Association: The Association of Food, Beverage, and Consumer Products
Companies (http://www.gmabrands.com/)
5. The Soap and Detergent Association (http://www.sdahq.org/)
6. National Sporting Goods Association (http://www.nsga.org/)
7. Cotton Incorporated (http://www.cottoninc.com/)

You can visit these and other associations’ websites to learn more about a specific industry from the industry’s
point of view and to get statistics on how much the industry produces and who uses its products.

SIC and NAICS Codes
The SIC and NAICS codes were created by the U. S. government to provide precise identification of what a
company produces. Each company is assigned one or more of these codes. Once you know the code for the
industry you’re researching, you can use it in database searches to find information about that industry.

SIC: http://www.osha.gov/oshstats/sicser.html
NAICS: http://www.census.gov/eos/www/naics
Concordances between SIC and NAICS:
www.census.gov/eos/www/naics/concordances/concordances.html

Additional Information

Gannett-Tripp Library home page: http://www.elmira.edu/academics/library
The Library staff is here to help YOU – just ask!
For help with research and off-campus access: Research Help Desk – x1864 or 735-1864; resdesk@elmira.edu
For help with reserves, overdues, and fines: Circulation Desk – x1862 or 735-1862

[Document provided by Martha C. Smith – rev. 10-09]

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 71 of 90 ❖