Page 39 - 9.5._FSH_MKT_3200_25_FA_24_AWolfe
P. 39
FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 10, PRODUCT DEVELOPMENT, BRANDING, AND PRICING
BOOK CLUB, FASHIONARY (2021), p. 162 - 179
Week 10 MONDAY, NOVEMBER 4 (11.4)
BOOK CLUB & MEDIA READING & DISCUSSION
PART IV • BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 162 – 179
APPLYING THE «&« 2 ? 10. BOOK CLUB FACILITATOR:
MARKETING MIX DUTCH HENDRICKS / ALIVIA MICKNICH
(CHAPTERS 10 - 12)
TUESDAY, NOVEMBER 5 ELECTION DAY
WEDNESDAY, NOVEMBER 6 (11.6)
PRODUCT
Special Virtual Fashion Professional Guests:
PRICING Welcome Alice Flynn, EC Fashion Marketing class!
FRIDAY, NOVEMBER 8 (11.8)
Active learning in action: interactive discussion on the reading
TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 10
• DISCUSSION QUESTIONS, p. 295, Q. 10-6, 10-7
Active learning in • EXERCISES, p. 296, Q. 10-3
action: • CASE QUESTIONS, HUNG UP ON YOU, p. 298, Q. 10-1, 10-2, 10-3
interactive discussion «&« 2 ? 10 FACILITATOR: NORA GILETTE
on the reading
AFTER READING CHAPTER 10, SOLOMON & MRAD, (2022), p. 269 - 295
• “What are the layers of a fashion product?”
• “What is the cycle of fashion adoption??”
• “How can a company design the right fashion product and branding strategy?”
• “What is the importance of designing an effective pricing strategy?”
AMW v FALL TERM I 2024 v09.02.2024
v Page 39 of 90 v
