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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: REMINDERS

WEEKLY HOMEWORK ASSIGNMENTS

þ TAKEHOME ASSESSMENT / PART I
o Each student may opt of one written take-home assessment / journal entry.
o 1. Each student is required to complete to complete two written responses (short essay/sentence format) for the assigned
textbook chapter discussion questions.
o 2. Each student is required to add a reflection on the textbook chapter reading BRAND FOCUS.
o 3. Each student is required to select three (3) key concepts/ or terms from your chapter reading and define / discuss in your
take-home assessment/journal entry.
o 4. Each student is required to select three (3) key concepts/ or terms from your book club reading and define / discuss in your
take-home assessment/journal entry.
o FYI: Essay question defined as an examination question that requires an answer in a sentence, paragraph, or short composition.
o If you are a facilitator, you do not have to submit a written homework /journal assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.

þ TAKEHOME ASSESSMENT / PART II
o Each student may opt of one written take-home assessment / journal entry.
o 1. Each student is required to complete to complete two written responses (short essay/sentence format) for the assigned
textbook chapter discussion questions.
o 2. Each student is required to add a reflection on the textbook chapter reading BRAND FOCUS.
o 3. Each student is required to select three (3) key concepts/ or terms from your chapter reading and define / discuss in your
take-home assessment/journal entry.
o 4. Each student is required to select three (3) key concepts/ or terms from your book club reading and define / discuss in your
take-home assessment/journal entry.
o FYI: Essay question defined as an examination question that requires an answer in a sentence, paragraph, or short composition.
o If you are a facilitator, you do not have to submit a written homework /journal assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.

þ Reminder, if you are a facilitator for an assignment, you may also opt out of the written homework assignment.

þ Present or upload to instructor your required assignment to CANVAS® prior to the start of the class session.
Organize your assignment in the following manner via word document “as one working document”.
è Your DRAFT journal assignment will be reviewed as completed or not completed prior to the evaluation dates.
On specified “evaluation dates” dates, you will upload your FSH MKT 3300 take-home assessment journal to be evaluated
and graded. Reason for this process: To keep you from procrastinating and staying engaged in the class discussions.

þ Please refer to the detailed course outline, assignment table/selected questions, and rubric, scheduled assignment
dates/time due.

FACILITATORS

þ If you are the student facilitator, you are required to present, lead, facilitate (ask the questions, probe for answers), and
review the assigned course readings and questions.
þ Please review the facilitator rubric prior to beginning this assignment.
þ If you are a facilitator, you do not have to submit a written homework assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.
þ Upload your PowerPoint® and any other sources to CANVAS® used the day the assignment is due.

ALL STUDENTS

þ You must read the required reading each week. Even if you opt out of the assignments, you are required to read the
questions / cases and be ready to discuss.
þ Missed assignments cannot be made up.

AMW v FALL TERM I 2024 v09.02.2024
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