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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

PART 1: CYKD

TEXTBOOK TEXTBOOK TEXTBOOK
BOOK CLUB: KELLER & KELLER & KELLER &
WHEELER & SWAMINATHAN SWAMINATHAN SWAMINATHAN
FACILITATORS MEYERSON (2020) (2020) (2020)
DATE NAME & TER FYI CASE: BRAND
CHAP
THREE (3) KEY FOCUS CHAPTER # FOCUS
CONCEPTS/TERMS
TWO QUESTIONS
& REFLECTION
THREE (3) KEY
CONCEPTS/TERMS

WEEK 1 DISCUSSION
No written assignment 1-2, 1-5 1.0
1 p. 32 BRAND FOCUS
FRI., 9.6 FRI., 9.6

WEEK 2 DISCUSSION BRAND BASICS
No written assignment WED., 9.11
2.0
WEEK 2 DISCUSSION 2-4, 2-5 BRAND FOCUS
No written assignment 2 p. 68 FRI., 9.13
FRI., 9.13

WEEK 3 LINDA AVERY BRAND IDEALS
MON., 9.16

3-1, 3-6 3.0
WEEK 3
p. 104
ALLY STILO 3 FRI, 9.20 BRAND FOCUS
FRI., 9.20

4-1, 4-2 4.0
WEEK 4 LOGAN OLCOTT
4 p. 139 BRAND FOCUS
WED., 9.25 WED., 9.25

WEEK 4 BRAND ELEMENTS
XAVIER CARTER FRI., 9.27

5-2, 5-3 5.0
WEEK 5 DAVID LEE 5 p. 175 BRAND FOCUS

WED., 10.2 WED., 10.2

WEEK 5 OLIVIA CZECH BRAND DYNAMICS
FRI, 10.4
DISCUSSION
WEEK 6 No written assignment BEFORE & AFTER
Mon., 10.7
6-2, 6-3
6.0
WEEK 6 ABIGAIL FLATT 6 p. 212 BRAND FOCUS
WED., 10.9 WED., 10.9

Week 6

CYKD DAY
FRI., 10.11 (CELEBRATE YOU’RE YOUR TAKEHOME ASSESSMENT CELEBRATE!
by KNOWLEDGE DAY)
11:59PM

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