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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

PART 2: CYKD

TEXTBOOK TEXTBOOK TEXTBOOK
BOOK CLUB: KELLER & KELLER & KELLER &
WHEELER & SWAMINATHAN SWAMINATHAN SWAMINATHAN
FACILITATORS MEYERSON (2020) (2020) (2020)
DATE NAME & TER FYI CASE: BRAND
CHAP
THREE (3) KEY FOCUS CHAPTER # FOCUS
CONCEPTS/TERMS
TWO QUESTIONS
& REFLECTION
THREE (3) KEY
CONCEPTS/TERMS

WEEK 7 ASHER ELLIS PROCESS BASICS
WED., 10.16

8-4, 8-5 8.0
WEEK 8 LINDA AVERY 8 p. 291 BRAND FOCUS
WED., 10.23 WED., 10.23

WEEK 8 ABIGAIL FLATT CLARIFYING STRATEGY
FRI., 10.25
9-1, 9-4 9.0
WEEK 9 ASHER ELLIS 9 p. 321 BRAND FOCUS
WED., 10.30 WED., 10.30

WEEK 9 DAVID LEE DESIGN IDENTITY
FRI., 11.1
10.0
WEEK 10 10-6, 10-7 BRAND FOCUS
OLIVIA CZECH 10 p. 360
WED., 11.6 WED., 11.6

WEEK 10 LOGAN OLCOTT CREATE TOUCHPOINTS
FRI., 11.8

12-2, 12-3 12.0
WEEK 11 XAVIER CARTER p. 429 BRAND FOCUS
12 WED., 11.13 WED., 11.13

WEEK 11 ALLY STILO MANAGE ASSETS
FRI., 11.15

DISCUSSION
WEEK 12 No written assignment CASE EXAMPLES

DISCUSSION 13-2, 13-3 13.0
WEEK 12 No written assignment 13 p. 470 BRAND FOCUS
WED., 11.20
WED., 11.20

Week 6
11.22.24 CYKD DAY
by (CELEBRATE YOU’RE YOUR TAKEHOME ASSESSMENT
11:59PM KNOWLEDGE DAY)

NOTE: Above is an abbreviated assignment grid. Please use the detailed course outline if you prefer the other format.

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