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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

TEAM TERM PROJECT

Overview ”[

«TEAM TERM PROJECT: 360° BRAND AUDIT / CASE ANALYSIS PRESENTATION«

þ Each team will prepare a creative case /brand audit presentation and apply the course concepts from the course
to the case.
þ One electronic version of the creative case presentation with the 360° creative review on what you learned in
the course.

«OVERVIEW«

The 360° Brand Audit / Case Analysis And Presentation will give you the opportunity to utilize your understanding
of the concepts and practices learned in the course as you conduct a term-long project. The project serves as a means
(i.e., an assessment tool) for measuring your success in reaching the course objectives. Some of the learning
objectives for this project are the following:
þ Development of your ability to integrate marketing / fashion concepts and principles into a comprehensive
logically coherent and creative presentation.
þ Development of your skills in establishing and evaluating fashion marketing concepts and strategies.
þ Enhancement of your team building skills.
þ Improvement of your time-management and communication skills.

«THE ASSIGNMENT«

Remember to include the 360° learned concepts into your case analysis.

Swaminathan, V., & Keller, K.L (2020). Strategic Case and brand audit.
th
brand management (5 edition). Upper Saddle Case information to be provided by the instructor.
River, NJ: Pearson.

Wheeler, A., & Meyerson, R. (2024). Designing
Brand Identity: A comprehensive guide to the
th
world of brands and branding (6 Edition).
Hoboken, New Jersey: John Wiley & Sons

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