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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: Team Term Project

Rubric: Team presentation

þ Professional smart business attire required for the presentations.
þ Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to CANVAS®.
þ Each facilitator team is required to submit PowerPoint® to CANVAS®.

TEAM CASE PRESENTATION POINTS YOUR
SCORE

Introduction/Close, Logic, flow, organization, collection, and time management Expected
Use of PowerPoint®: Creative images, graphics, style, interest 10
Attitude: Relaxed; use audible, clear voice; use appropriate language and comments. Expected
Confidence in topic: Speak about material rather than read from note cards or slides
Case: Executive Summary 10

Case: Problem Statement Expected

Case: Situation Analysis: Key Facts on the case as it relates to the problem statement 10
Brand Audit 20

Literature Review: Using your textbook, book club, and outside sources. 20
Swaminathan, V., & Keller, K.L (2020).
Wheeler, A., & Meyerson, R. (2024
Case: Analysis and Alternatives 10

Decision, Justification, and suggested implementation 10

Application and use of creative supplements/media and examples 10
Creative supplement/outside sources
Q&A & Team’s role: leading, listening, probing, engaging, summarizing, & managing time Expected
References and support of ideas (outside sources), e.g., APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Knowledge: Mastery of topics and content Expected
Logic, flow, organization, collection, and time management Expected
Presentation: Creativity Expected
Engaging Q&A Expected
Divide each area equally by team members. Expected
Every team member should take a part in each category
Bonus points, if applicable
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100

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