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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

«EXTRA CREDIT«

ARTICLE REVIEWS

þ Each student may submit (up to five) current brand management articles reviews (e.g., current article
April 2024 to present day) using the Article Annotation in Review template.
þ Each article is equal to two (2) points.
þ Article reviews will be accepted up to the last class session, e.g., finals week. Submit to Canvas®; drop-
off box entitled “Bonus Points”.
þ The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD) assignments”.

ACADEMIC EVENTS: B&E DIVISON PROFESSIONAL SPECIAL EVENTS

þ Participate and attend the Elmira College Business & Economics (B&E) Division’s professional
special events (virtual or on-campus) in the Fall 2024 term and earn two (2) bonus points for
attending an EC B&E Division special event. The bonus points will be applied to one of your
“Celebrate Your Knowledge (CYKD) assignments”.

ELMIRA COLLEGE ENTREPRENEURIAL COMMUNITY (EC2) DEVELOPMENT TEAM X THFBS

þ Participate and attend the EC2 Development X THFBS Team meetings in the Fall 2024 term. If the
student participates in five or more hours in the EC2 Development team meetings, earn five (5) bonus
points. The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD)
assignments”.

PARTICIPATE IN THE 607 SOARING SPRING 2024
SOUTHERN TIER COLLEGIATE STARTUP COMPETITION -- PREPARATION

þ Participate in the planning of the 607 Soaring Collegiate Startup Competition. If the student
participates in this event (attend three or more hours planning meetings), earn three (3) bonus points.
The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD) assignments”.

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