Page 35 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024
IF a class day is Mountain Day… – Then we will have a ZOOM session at an agreeable day/time

Week 4 TUESDAY, SEPTEMBER 24

PART 2: READING: BOOK CLUB & MEDIA
DESIGNING THE Facilitator: Book Club & Media
MARKETING
RESEARCH PROJECT (3) Students’ Names: ASHER ELLIS / DAVID LEE
(Chapters 3-5) Reading, Book Club:
Chapter 5 and 6: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
SECONDARY- Publication.
DATA
LIT REVIEW READING: CHAPTER 3, SECONDARY DATA, LIT REVIEWS & HYPOTHESES
HYPOTHESES Facilitator: Textbook & Questions
(3) Students’ Names: DUSTIN BARCLAY / LAURA BOGATA
WRITE-UP:
Chapter 3, Textbook “Review Questions”, p. 76, Questions 3, 8
Chapter 3 Textbook “Discussion Questions”, p. 76, Question 1
Active learning in DISCUSSION:
action: Chapter 3, Textbook “Marketing Research in Action”: p. 74, Questions 1, 2

interactive
discussion on the THURSDAY, SEPTEMBER 26
reading
&
Experiential READING: BOOK CLUB & MEDIA
Learning Facilitator: Book Club & Media
(4) Students’ Names: JUSTIN CRUZ / ASIA CURKENDALL
Reading, Book Club:
Chapter 7 and 8: Beall, A.E. (2022). Strategic Market Research: A guide to
conducting research that drives businesses (4 edition). Chicago IL: Anne Beall
th

Research Self Publication.
EXPLORATORY
OBSERVATION READING: CHAPTER 4, EXPLORATORY & OBSERVATIONAL RESEARCH
Facilitator: Textbook & Questions
(4) Students’ Names: DAVID LEE / ERIN McKENZIE
WRITE-UP:
Chapter 4, Textbook “Review Questions”, p. 111, Questions 1, 8
Chapter 4 Textbook “Discussion Questions”, p. 111, Question 1
DISCUSSION:
Chapter 4, Textbook “Marketing Research in Action”: p. 107-108, Questions 1, 2, 3, 4

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 35 of 86 ❖