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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.03.2024
ENJOY YOUR MINI-BREAK
Saturday – Tuesday, October 12 -15
☺
Week 7 MONDAY, OCTOBER 14, COLUMBUS DAY, CANADIAN THANKSGIVING, INDIGENOUS PEOPLES’ DAY
THURSDAY, OCTOBER 17 (10.17)
READING: CHAPTER 8, DESIGNING THE QUESTIONNAIRE
Facilitator: Textbook & Questions
DESIGNING (8) Students’ Names: LILLIAN SENSINGER / JHOAN CHAVEZ
QUESTIONNAIRE WRITE-UP:
Chapter 8, Textbook “Review Questions”, p. 240-241, Questions 2, 3
Chapter 8, Textbook “Discussion Questions”, p. 241, Question 3
Active learning in DISCUSSION:
action: Chapter 8: Textbook “Marketing Research in Action”, p. 234-239, Questions 1, 2, 3, 5
interactive
discussion on the
reading
&
Experiential
Learning
AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 38 of 86 ❖
