Page 41 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024

Week 10 TUESDAY, NOVEMBER 5 (11.5) ELECTION DAY

Field lecture

READING: CHAPTER 11: BASIC DATA ANALYSIS - QUANTITATIVE ANALYSIS
BASIC DATA WRITE-UP:
ANALYSIS - Chapter 11, Textbook “Review Questions”, p. 337, Question 1, 2, 3, 4
QUANTITATIVE Chapter 11, Textbook “Discussion Questions,” p. 337, Question 1
DISCUSSION:
ANALYSIS Chapter 11, Textbook “Marketing Research in Action”, p. 333 -336, Question 1, 2

THURSDAY, NOVEMBER 7 (11.7)

Field lecture

QUANTITATIVE READING: CHAPTER 12: EXAMINING RELATIONSHIPS IN QUANTITATIVE
RESEARCH: RESEARCH
EXAMINE WRITE-UP:
Chapter 12, Textbook “Review Questions”, p. 376, Questions 1, 2, 3, 4, 5, 6
RELATIONSHIPS Chapter 12, Textbook “Discussion Questions,”: N/A
DISCUSSION:
Chapter 12, Textbook “Marketing Research in Action”: N/A

THIS WEEK:
 Team Project, METHODOLOGY

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 41 of 86 ❖