Page 59 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

ASSIGNMENT INFO: Facilitator (s)

Rubric: TEXTBOOK Facilitator Assignment

2-PERSON* (ideal) TEAM FACILITATOR RUBRIC
 Each student will present and facilitate on an assigned textbook case reading.
 Professional business-casual (business-smart) attire required for the presentations.
 Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.

ORAL PRESENTATION POINTS YOUR
SCORE
Introduction & Close 10
Use of PowerPoint®: Creative images, graphics, style, interest 10
Logic, flow, organization, collection, and time management 10
Attitude: Relaxed; use audible, clear voice; use appropriate language and 10
comments
Confidence in topic: Speak about material rather than read from note cards or
slides
Textbook Concepts: Six (6) key concepts. 10
 State the most interesting concept (new) or one of the six concepts from each team member

Textbook Review Questions 10

Textbook Discussion Questions 10

Textbook Marketing in Action Questions 10

Assignment examples: 10
Support assignment with “creative examples” (media) and “outside sources”
Facilitator role: leading, listening, probing, engaging, summarizing, and 10
managing time management
Knowledge: Mastery of topics and content, e.g., important facts and tips Expected
References and support of ideas (outside sources), including APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Presentation: Creativity Expected
Divide each area equally by team members. Expected
Every team member should take a part in each category Expected
Bonus Points (if applicable)
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 59 of 86 ❖