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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
TEAM TERM PROJECT
Tips on working in a team
Students have the option to meet virtually (ZOOM®) or in-person to complete this team term consulting project.
Working in a group is an adult process wherein everyone shares responsibilities and rewards. Group work requires co-
equal participation by everyone to create the best results. Carrying someone can limit the results of the group effort
and drag the group down. Essentially, an individual who is willing to be carried is saying to the rest of the group “I
don’t care enough about you to help with this effort, and I am willing to let you do the work that will earn a grade for
me”. Don’t’ let this happen in your group. Take a pro-active approach to both your participation and the full
participation of other members.
A FEW SUGGESTIONS TO HELP YOU WITH YOUR TEAM ACHIEVE THE BEST POSSIBLE RESULTS:
1. Schedule your meetings about a project well in advance in advance of the due date.
2. Be prepared for your meetings. Develop thought-provoking questions about marketing/product situation.
3. Facilitate the discussion of ideas from group members. Don’t minimize ideas that are contrary to your own.
4. Don’t be shy about your strengths and weaknesses and how you can best contribute to the group.
5. In all group meetings, stay focused – discourage private conversations.
6. Leave the group meetings with a specific assignment for each member and a plan of action for the entire
group. How each member responsible for their portion.
7. Meet several times and on a consistent basis. Student surveys have shown that about 8-10 meetings are the
minimum for successful research projects.
8. Have the finished first draft completed one week before the paper and presentation is due. Don’t fall into the
trap where each person writes a portion of the project and then all the pieces get stapled together for the final
paper. Critique the draft. Does it make sense? Do you understand it? Can you defend it?
9. After the critique of the first draft, meet to agree on the necessary modifications and create the final draft and
oral presentation.
10. Past experience has shown that effective groups are those that are able to: meet regularly; develop and follow a
work plan; divide the work according to each member’s strengths, and as evenly as possible.
HAVE FUN AND STAY COMMITTED TO THE TEAM PROJECT.
AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 63 of 86 ❖
