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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01•  02

                                                 Alison M. Wolfe MBA, MS, PhD, Professor






















                                                    WELCOME



                                                           PRINCIPLES OF



                                                      MARKETING









                       J                Consider this your roadmap for the course.



                                         ð Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.
                                         ð The student enrolled in this course will receive a hard-copy course syllabus on
                                             the first day of the course begins.  Furthermore, student will receive an
                                             electronic version of the course syllabus via the Elmira College Canvas®
                                             Learning Management System (LMS).   If any revisions occur in this course,
                                             the electronic course syllabus will be updated on Canvas®.











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