Page 18 - Priorities #12 2000-April

Site Under Deconstruction continued from page 11
effectively use these sexy tools to the fullest abilities. Audi, Saatchi & Saatchi and Siegel Gale exploit the best of Macromedia Flash and DHTML. They all marry the guidelines mentioned above with pushing the limit on web design and technology.
They say a newspaper ages the minute it is published. A web site begins to age long before it is launched. So as web sites continue to evolve, designers will be working into countless late nights and weekends, trying to build the best of the next on-line generation.
Contact Dan at daniel@e-storm.com
Also, since the web site’s content was to be nearly doubled from 80 to 150 pages, we applied every javascript trick in the book to make the navigation simple and easy. Taking advantage of the fact our targeted users were technologically-equipped, we built the navigation around complicated javascript coding and over 160 images. You can visit www. gozamba.com if curiosity leads you.
To project the image of a dynamic company, the people at Zamba decided to put their content on the spunky side. So, along with the traditional (boring) white papers on company philosophy, one can find “Recipe For Killer Pesto and Spinach Lasagna” by Chef Zambague and of course some poetry from Ralph Waldo Emerson. Well-placed humor is always welcomed, especially in an otherwise dry corporate site.
Let’s move back to the philosophy of web design. The oldest debate in web design is that of technology versus design.
Technologically intensive web sites present three problems. First is the “So what?” factor. Does it add any value if the graphics can flash across the screen or if there is streaming audio? Few if any users will download a program so they can see some “cool” animation on a web site. Also, not everyone has the latest browser equipped for viewing, say, a DHTML based web site. Lastly, the more technically advance the site, the more difficult it might be to maintain. A web site should be sophisticated and elegant, not complicated.
Take for example Salon Magazine at www.salon. com, it has one of the most elegantly designed web sites around. There are no javascripts, no flash animation and no DHTML. It looks beautiful on my four-year old Netscape Navigator 3.0 browser. This site proves that sophisticated design has nothing to do with complicated technology.
On the other hand, there are a few web sites that
Bobby Christian continued from page 19
Bobby points out that playing at a smaller school ensured that he got as much on-court experience possible from his freshman year on.
that he could have offers from other schools with larger, better-known sports programs. The Priory’s academic environment, the woodsy campus setting, and the student-teacher ratio all appealed to Bobby, as well as the positive feelings he had from his visits to the Priory. He also points out that playing at a smaller school ensured that he got as much on-court experience possible from his freshman year on. Bobby feels this experience has really improved his game in ways that might not have been possible in a different environment. Bobby says the deal was clinched, though, when he walked into the gym the first time, shot a three-pointer, and it went in!
One of Bobby’s favorite moves on-court is to drive down the baseline, go up for a lay-up, bring the ball down, and finish with a reverse lay-up. It’s impressive to watch, but at the Priory, Bobby’s moves off-court are just as impressive.
L.M. Dermott
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