Page 6 - Minerva Foods | Annual Report 2017
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MANAGEMENT
102-14
Message
2017 was very important year for consolidating our growth strategy. So much so, that during this period, we achieved goals that we had been ex- pecting to reach five-years from now. Besides flex- ibility, there were various contributing factors that allowed us to meet our goals and bring together the conditions needed, in order to seize business opportunities, despite being in a market affected by strong economic contractions. Our expansion, achieved upon the pillars of focus, discipline and consistency, has transformed us into the largest in natura beef exporter in South America.
We have moved forward and established each of the pillars of our business plan: geographic diver- sification of the production chain, an increase in origination of third-party products. With the ac- quisition of new operations in Argentina, Paraguay and Uruguay, our industrial area has now increased to 45% Brazilian and 55% outside the country. Regarding distribution, not only did we grow with- in our own domestic market and in the markets of the countries in which we operate (Paraguay, Uru- guay, Colombia and Argentina), we also increased the integration of management and operations of our units. In origination of third-party products, we consolidated the one stop shop concept, which services over 40,000 small and mid-sized retailers in Brazil, to which we ship frozen or refrigerated perishable products produced internally or sup- plied by third party producers.
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