Page 4 - Protec PR Book Volume 1

Al Faisaliah Tower,
DSF 2002, Dubai Media City
The grand opening of the Al Faisaliah tower in Saudi Arabia in 1999 marked the birth
of Protec as a company. From that humble beginning, we have gone on to produce some of the region’s largest and most complex events.
After the launch event of the Faisaliah tower, we were determined to take this region
to a new level of quality and service. We ramped up our infrastructure and began to offer a turnkey staging service, including complete event production support. In the next couple of years we were taking on most of the major contracts, including the prestigious opening ceremony of the Dubai Media City in January 2001 and the opening ceremony of the Dubai Shopping festival 2002 which was the most technically complex show staged in the Middle East at the time.
Protec’s efforts since then have not only been to support major events but also to offer the highest possible service to all the design houses and production companies in the region for events of every size.
Al Faisaliah Tower Dubai Media City DSF 2002
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