Page 12 - VR Arcade Conference Materials

Types of Clients
We represent a variety of clients, from the largest companies in the industry, to many midsize social media and gaming companies and promising startups and emerging growth companies, including:
• Videogame developers and publishers
• Businesses providing middleware tools and services to developers and publishers
• Media companies licensing content for videogames including: • Mobile and Tablet Games • Console/PC Games
• Social Games • Online Games
• Cloud-based Games
We represent clients in all segments of the industry and all aspects of games, including:
• Console Games
• eSports
• Fantasy Sports
• Gamification
• Location-based Games
• Mobile Games
• Neurogaming
• PC Games
• Serious Games
• Skill-based Games
• Social Casino • Social TV
• Streaming
• Virtual Reality • Virtual Worlds
Some Recent Matters
• Activision Blizzard Studios – Negotiated license agreement with Netflix for two seasons of the animated Skylanders Academy series based on one of Activision’s most recognizable video game franchises: Skylanders
• Activision – IP regarding $100M acquisition of the Guitar Hero franchise from Red Octane
• BoosterMedia – Acquisition of the Hallpass Media web game network from SGN Games, Inc.
• BooYah – Trademark and patent prosecution
• BringIt, Inc. – Acquisition by International Game
Technology (IGT)
• Cosmic Forces – Licensing rights to make mobile game
based on the Goosebumps movie
• Electronic Arts – Licensing and patent prosecution
• Essence Digital – Negotiated digital media strategy with
DoubleDown
• Fox Sports – Structuring and documenting online fantasy sports collaborations
• Game Course – Trademark and patent prosecution
• Game Show Network – Interactive programming initiatives
and online and social gaming campaigns
• Hitch Radio – Corporate and strategic advice to social-
listening application Hitch Radio
• Machine Zone – Defeated putative class action seeking to
convert Game of War into an unlawful gambling enterprise • Machine Zone – Branding strategy, clearance, protection,
and enforcement of their global brands and implementation • Oculus and Oculus Story Studios – Various
entertainment, licensing and production related transactions, including the production of a promotional video featuring founder Palmer Lucky and the band DragonForce to announce the launch of the VR version of Harmonix’s Rock Band
• Playfish – Shut down unauthorized secondary markets for its virtual goods and currency
• PrePlay – Licensing and financing advice
• Rainmaker Entertainment – Production, distribution and
financing relating theatrical motion picture Ratchet & Clank • Sky Union (IGG) – Successful defense of class action
concerning whether micro-transactions involving virtual
currencies violate state anti-gambling laws
• Snapchat – Development of its advertising program and
launch of Discover in-app content platform
• Sony Computer Entertainment America – Corporate and
employment
• Sony Online Entertainment – Trademark and patent
prosecution
• SpeakBeat – Launch of its social polling application
• Supermassive Games – Creation of the revolutionary,
BAFTA Award winning game, Until Dawn
• Toca Boca – Corporate (including content distribution deal
with VTech), and trademark
• Universal Entertainment – Patent prosecution
Recognition
• Named by Interactive Age as one of the top two law firms serving the video game industry.
• Chambers USA highly ranks our leading Entertainment & Media practice and we were recently named to the shortlist in the Chambers USA Award for Excellence in Entertainment & Media.
• Variety Legal Impact Report names Sheppard Mullin to the “Game Changing Lawyers” list.
• Corporate International Magazine named Sheppard Mullin the “Entertainment Law Firm of the Year” in California.
• U.S. News & World Report annually ranks us Tier 1 as a “Best Law Firm” for antitrust, finance and bankruptcy, corporate and tax, entertainment, IP, and litigation
Sampling of Representative Clients
• Activision Blizzard • Big Fish Games
• Cosmic Forces
• Disney
• Electronic Arts
• Essence Digital •FanvisionEntertainment • Fortiss
• Fox Interactive
• Gamefly
• Game Show Network •Golfzone
• IGN Entertainment • Jagex Limited
• Kabam
• LuckyLabs
• Machine Zone • Monster Games •Oculus
• Riot Games
• Scopely
• Snapchat
• Sony Computer
EntertainmentAmerica
• Spokeo
• Square Enix • Toca Boca • Turtle Beach • Twitch
• Ultimate
Game
Chair
• Universal
Entertainment • Vulcun •Zeebo
For more information contact:
James Gatto
Partner, Social Media and Games Team Co-Leader 202.747.1945 jgatto@sheppardmullin.com
For more information on current social media and video game developments, please visit our Social Media & Games Law Blog at: lawofthelevel.com