Page 10 - Fanatics Overview

Claim substantiation issues including use of clinical studies and tests to support
Clearance of third party rights including copyrights in text, music, and art
Photographs, graphics, design, logos, slogans, and colors
Trademark and trade dress rights
Use of consumer, celebrity, and expert testimonials and endorsements to make product claims, and protection of privacy and publicity rights
Use of comparative advertising
Use of pricing claims including comparative pricing, “sale” pricing, “free” offers, and “no sales tax” promotions
Use of rebates
Use of “Made in U.S.A.” claims
Use of “green” and other sustainability claims
Text of product claims, warranties, warnings, and disclaimers
Branded entertainment and promotional tie-in transactions
Clearance review covering copyright, trademark, privacy, publicity and First Amendment rights, defamation, and related issues
Advertising
Advertising law necessarily touches on a wide variety of legal disciplines, including entertainment, intellectual property, unfair competition, privacy and publicity rights, ecommerce and antitrust and government trade regulation, among others. Our advertising attorneys specialize in these issues from both counseling and litigation perspectives.
Sheppard Mullin is experienced in preparing endorsement, sponsorship, sports and entertainment marketing and licensing agreements, clearing online, print, television, and radio advertising copy, complying with privacy concerns, and preparing advertising agency and media agreements. We also advise clients in complying with state and federal regulations governing some of the highest profile contest and sweepstakes promotions in the country. Our work covers the full range of advertising, marketing, and promotional endeavors. Our attorneys represent clients in private litigation involving false advertising, libel, trademark infringement, copyright infringement, right of privacy, and right of publicity issues in federal and state courts. We also handle the investigation of false and deceptive advertising claims by the Federal Trade Commission and state attorneys general and self-enforcement proceedings by trade groups, including the National Advertising Division of the Council of Better Business Bureaus. We also conduct in- house compliance programs designed to educate and train employees in these areas.
Beyond providing superior technical legal analysis, our attorneys consistently complement and support our clients’ unique objectives by devising and executing tactics and strategies that are innovative, aggressive, and practical. Our proven ability to provide “big picture” service on time and on budget is enhanced by firm-wide access to the skill, knowledge, and relationships of Sheppard Mullin’s full institutional depth. This depth, combined with our unique expertise in advertising law and litigation, puts us at the top of our field. Our advertising expertise spans the full spectrum of advertising, marketing, and promotions issues, including:
Contact:
Brian Anderson | bio
www.sheppardmullin.com