Page 101 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
P. 101
HYPNOTIC WRITING
The point is, the length of copy at your web site will depend on what you are selling. If people are familiar with your product or service, you may not have to say much. If people easily understand why your price is what it is, again, you may not have to say much. But if you have to explain your product, or your price, do so with as many words as you need.
Your guiding principle should always be to focus on the interests of the people visiting your site or reading your sales letter. Again, people will read long copy—they read books, articles, and newspa- pers, for example—as long as it is interesting to them. If people aren’t reading your web site copy, then you haven’t written to their interests.
Let’s take a closer look at how to interest people.
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