Page 105 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HYPNOTIC WRITING
Remember Bart Simpson’s questions: “So what? Who cares? What’s in it for me?” and answer them before you start writing. Consider this step part of your research phase (step two in tur- bocharging your writing). It’s an essential step in creating writing that will nail your reader’s eyes to the page.
That’s what you want, isn’t it?
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