Page 127 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
Better, I thought to myself, but no cigar. I wrote another line down under it.
“Who do you need to see to get what you want?”
Still not good enough. My client observed it all with mounting excitement.
“Did you know you are only four or five people away from pres- idents, celebrities, millionaires, and royalty?”
Not bad!
“That’s good!” my client said, smiling.
“It is,” I admitted, “but we can do better. If you push past the ob-
vious ideas, something deeper, and usually better, will come up.” “How do you make it better than that?” she asked.
“You can always make it better,” I said. “One thing you can do is
keep playing with the line until something triggers a breakthrough for you.”
“That sounds like work to me.”
“It is, it is,” I agreed, “but it’s an exhilarating challenge once you realize you are creating lines that actually influence people! They’ll buy your ideas or products on the strength of what you write down. It’s worth the extra work!”
I’m not sure if she bought my argument, but I still stand behind my words.
If you want to create writing that nails your readers to the page, work at it!
My client again looked at her new line. I stared at her for a mo- ment, waiting for my unconscious to say something. I didn’t have to wait long.
“You are only four people away from meeting millionaires, celebrities, or greatness! Who are those four people? Your friends!”
Getting better. We stopped there, but you can see how the process works. You keep trying ideas until something connects. Rewriting is the secret here. You rewrite and rewrite—always work- ing to make your lines riveting—and you don’t stop until you’ve succeeded.
In the next chapter I give you some specific ways to make your writing come alive !
102