Page 146 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

30
HOW TO PERSUADE READERS TO YOUR SIDE
Sooner or later you will have to write a letter or document to sell someone something. How will you do it? How will you per- suade people to your way of thinking? This is probably the most challenging assignment there is when it comes to creating Hyp- notic Writing.
I find the whole subject of persuasion absolutely riveting. I am fascinated by what it takes to move people, to motivate them, to get them to act. As you and I both know, the pen is powerful. Writing can cause—or stop—wars. Writing can make—or break—sales campaigns.
What does it take to create Hypnotic Writing that persuades people to your way of thinking? That’s the subject of this section. Here are the steps I think you need to keep in mind when attempt- ing to create writing that sways people.
KNOW WHAT YOU WANT
Before you do anything you must know what you want to accom- plish. What is your goal? What is your objective? When people read
121