Page 155 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HYPNOTIC WRITING
understand Chapter 5 in your book, then check out that chapter. But if you get a few isolated comments, don’t worry about them. You can’t please everyone.
Again, what you are looking for is the majority opinion. If all 10 people hate your title, change your title! But if only one person complains, I wouldn’t bother about it.
GET SOMEONE TO READ IT OUT LOUD TO YOU
To me, this is the most powerful and illuminating way to find out where your writing stands.
Hand your writing to a friend and ask them to read it aloud to you. Why? Because this makes the reading process visible. When your friend reads the material, listen to them and watch them. If they have to reread lines, or stumble over some words, or wrinkle their brow, then those are areas that need to be rewritten!
When you send your writing to an agent or editor or customer, you have no idea what they will find difficult to read. They read your words in their office, and you can’t tell what they think. But when you have someone to read the material out loud, right in front of you, the entire process becomes obvious. Any trouble- some, hard to read areas will be blazingly apparent.
Hypnotic Writing has to be easy, simple, and clear to be effec- tive. When someone reads your material to you, you will easily spot where you need to correct your prose.
READ IT OUT LOUD
This is a poor second choice to the earlier step. But reading your work to yourself will give you a different perspective. For that rea- son, it’s worth doing. The trouble with this step is that you wrote the piece, so you know how the words are to be read. Any problem areas will be less obvious to you.
GET FREE HELP
I don’t dwell on grammar in my classes for the simple reason that if you follow my Turbocharge Your Writing formula, your grammar
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