Page 168 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

How to Create Hypnotic Stories
“I understand how you feel,” I began. “About twenty years ago, the landlord I had at the time knew I was into mu- sic. He heard me play the harmonica and knew I had an inter- est in learning to play the guitar. One day, he just gave me a guitar he had for over fifty years. He just handed it to me. But he said one thing I never forgot: ‘You can give it away but you can never sell it.’ I promised him I would keep my word. I still have that guitar today. I’m never going to sell it but I will give it away when the right person comes along.”
Well, that hypnotic story did the trick. The prospect on the phone heard my story and in his mind he heard the phrase, “It’s okay to give the automatons to Joe but you can’t sell them to him.”
All we had to do from there is negotiate a fair arrange- ment so he could feel comfortable giving me the fifteen au- tomatons. After a week of going back and forth, we agreed that I would help him with some specific marketing in ex- change for his collection.
I now own those automatons.
Later, once the deal was done, I asked him what made him change his mind about parting with the rare items.
“It was your story about your landlord,” he explained. “That really got to me. I could easily imagine my friend who gave me the automatons being okay with me giving them to you but not selling them to you.”
Hypnotic stories can work wonders. Whenever you want to persuade someone, consider telling a story about some- one who did what you want the person you are persuading to do. The story can seep in easier than a direct command. And the results can be miraculous.
Look at me—I’m now surrounded by automatons. I’ll soon be opening The Joe Vitale Museum of Automated Life and Other Curiosities.
As you can see, hypnotic stories are an important part of Hypnotic Writing.
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