Page 183 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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WHAT EVERYONE WILL ALWAYS READ
Ihad a fight this morning with my neighbor.
We don’t fight often, but sometimes it happens. What can I say? We’re human. Fights happen.
And that’s good news. It’s good news because it’s the number one thing people love to read about. Give me a conflict and I’ll give you a story. It’s that simple.
Think about it. What are the best movies about? What are the best books about? Don’t they always involve someone who wants something and is struggling to get it? Isn’t something in his or her way? In short, there’s always a conflict.
Conflicts make great news, too. Any time two people fight, or two groups, or two armies, the media will be there. Why? Because conflict is, at heart, hypnotic.
You can use this to your advantage. The next time you want to create a Hypnotic Selling Story, look for a conflict. The conflict can be between you and another person, two other people, or even ideas that are butting heads.
For example, I began this chapter with the phrase, “I had a fight this morning with my neighbor.”
I did that for one main reason: to get your attention.
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