Page 2 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

“The principles of hypnosis when applied to copywriting add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It’s pure genius.”
—Joseph Sugarman, author, Triggers
“Wow—Hypnotic Writing kept me awake last night! I planned to read for 15 minutes or so before going to sleep and ended up turning out the light when I noticed it was past 3 A.M. That’s how powerful this book is. Sure, Joe gives you a world class education in the writing of copy itself, but that’s just a start. What you really get is a deep understanding of how people think, feel, and act— yourself included. This knowledge is priceless in turning words into power, and ethically using that power to sell more of what you offer.”
—Bob Serling, www.DirectMarketingInsider.com
“I’ve read countless books on persuasion, but none comes close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.”
—David Garfinkel, author, Advertising Headlines that Make You Rich
“I am a huge fan of Joe Vitale and his books, and Hypnotic Writ- ing, first published more than 20 years ago, is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe’s specialty Hypnotic Writing is the most impor- tant book on copywriting (yes, that’s really what it is about) to be published in this century. Read it. It will make you a better copy- writer, period.”
—Bob Bly, copywriter