Page 210 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

18. Ask “who else?”
Who Else Wants to Write a Book?
Who Else Used to Say Singing Was Hard? Who Else Wants a Fail-Safe Burglar Alarm?
Who else is an involving set of hypnotic words. It suggests that someone else got what you are offering and that it is possible for the reader to achieve or have it, too.
19. Use a guarantee.
Guaranteed No-Stains-Ever Rug!
Guaranteed to Go through Ice, Mud, or Snow—or We Pay the Tow!
We live in the age of skepticism. Your offer should always run with a guarantee. But if you can say in the headline your offer is guaranteed, it will help to convince readers to look at your entire ad.
20. Admit a weakness.
We’re Number Two. We Try Harder.
This Chef Makes Everything Except Salads!
You will gain credibility if you confess you are not perfect. Too many ads and letters claim to be the magic bullet to all your ills. That is not believable. If you say you are almost a magic bullet, people will tend to believe the rest of your claims. In or- der to put people into a hypnotic trance, they must trust you.
21. Focus on positive end results.
Whiter Teeth in 10 Days
35 Pounds Slimmer in 30 Days
Do not paint a negative picture thinking you will make a sale. People buy hopes and dreams. Do not sell “fat loss,” instead sell “Almost Perfect Health!” Do not try to scare people into buying toothpaste by yelling, Yellow Teeth Are Ugly!, but instead sell the end result people want: Whiter Teeth! Again, people buy cures. But be believable. If your headline sounds like a stretch, people will not trust you. 35 Pounds Slimmer in 30 Days is believable; 35 Pounds Slimmer Overnight is not.
30 Ways to Write a Hypnoti
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