Page 63 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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THE GREAT INTIMACY SECRET
You should notice something about the “stupid” web copy you just read, as well as the before and after copy you read.
You should note the same insight about these very words you are reading right now. In fact, you should notice this characteristic in virtually all Hypnotic Writing.
What am I talking about?
Intimacy.
As you read those earlier words from the stupid.com site, you
probably sensed a personality behind the words. As you read these words here, by me, you probably get a feel for my personality.
This secret is one of the greatest keys to creating Hypnotic Writing. People buy from people they like. When you allow your personality to come through, people feel a sense of intimacy with you. They begin to trust you. And like you. Rapport is built. And sales happen.
All of the great copywriters that I can think of wrote in their own voice. They didn’t try to be someone else. David Ogilvy wrote like David Ogilvy. Dan Kennedy writes like Dan Kennedy. Joe Vi- tale writes like Joe Vitale. I don’t try to be Dan or David, and they don’t try to be me.
This lesson is of enormous importance. What it means is this:
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