Page 35 - How To Sell Yourself

34 How to Sell Yourself What they need to know
The perfect example of this concept was the prosecution’s case presenting the DNA evidence in the O.J. Simpson criminal trial. I believe the prosecutors spent more than two weeks on DNA matters. It seemed interminable.
When the trial began, most Americans had no idea what the letters “DNA” stood for. In fact, we still don’t know what the letters spell out. As the trial progressed, the presentation of the DNA evidence was endless.
The jury’s eyes glazed over.
The testimony became meaningless.
There was simply nothing to hold on to.
Then, of course, the defense took advantage of the impossibly
dull DNA testimony of experts and called on lots more of them to take the jurors off life supports.
Short, quick, and to the point
What about this approach:
A chart depicting three distinct DNA symbols marked “A,” “B,” and “C” is placed in the front of the courtroom. Prosecutor: Dr. Brooks, are you considered an expert on DNA
evidence? Doctor: Yes.
P: Is there a simple way to describe what DNA is?
D: It’s like a genetic identification bracelet.
P: Doctor, is it accepted as accurate identification in criminal trials and accepted as admissible evidence?
D: It has been in trials I’ve participated in as a witness.
P: Doctor, looking at the chart here, is figure “A” the defendant’s
DNA symbol? D: Yes.
P: Is “B” the symbol of the murdered woman?
D: Yes.
P: Is “C” the symbol identifying the murdered man? D: Yes.
P: Doctor, is it likely that a DNA symbol of anyone in this room would exactly match any of these three?