Page 87 - How To Sell Yourself
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I’ve developed a tech- nique I call “the rhythm of eye con- tact.” It’s a sure-fire way to connect with the audience.
Yourmouth should never be moving while your eyes are looking down at your text or notes, when your eyes are focused on a pro- jected visual aid, or when you’re looking at any inanimate object.
How to Sell Yourself
It’s remarkable
how effective you’ll
become when you look
at your audience as
you dramatically de-
liver your idea. In fact,
it’s the reason technol-
ogy has developed the TelePrompTer. It’s a
device to help a pre-
senter deliver every word directly to the camera. This is accomplished because the text of the speech rolls by on a screen between the speaker and the camera lens.
The more eye contact, the less aware the audience is of the text and the more likely it is to get the mes- sage.
Remember the four possible ways to prepare:
• Manuscript. • Outline.
Your mouth should never be moving when your eyes are down...
...or up...
...or on any inanimate object.
