Page 92 - How To Sell Yourself

Selling Yourself As a Speaker 91 It’s easier to tell an audience a story than it is to read from a
list.
If you don’t have a personal story to tell, why not tell the audience why you selected the speaker or why you’re proud to have him at your meeting?
Again, keep it brief.
A 10-minute introduction of any kind will turn virtues into vices. You’ll turn the audience off before the speaker has a chance to utter a word.
Knowing what you now know about the deadly “resumé intro- duction,” and knowing that most people don’t know how to make an effective introduction, why not write one for yourself? When you’re asked to send a biography for introduction purposes, send your far more interesting version. I know your audience will ap- preciate it. Maybe, together, we can start an introduction revolu- tion.
Finally, end every introduction with the speaker’s name. Make certain you articulate clearly and, please, pronounce the name correctly.
Serving on a panel
You’re serving on a panel. Or—even better—you’re going to moderate a panel. Again, there are specifics that you must re- member to effectively communicate with your audience.
First, never forget, even for a minute, that you’re part of a group. Don’t cut yourself short, but don’t hog the spotlight either.
Second, keep your remarks noteworthy but concise. You don’t have the flexibility you have when you’re alone at the podium. You have to edit yourself.
You can’t tell an audience everything in a few minutes. Just give the most basic, fundamental information. Skilled speakers can improvise on-site. You shouldn’t take the chance. Edit in ad- vance. Then, rehearse in front of a mirror. If you have time, prac- tice with a colleague or a friend.
There are a number of other pointers that you’ll want to remember:
• Make eye contact. Always look at the person to whom you’re speaking.