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Active outreach engages Aboriginal clients
While interviewing service providers in North Bay, two philosophies emerged regarding outreach
to prospective clients and networking with other organizations.
One approach could be described as “passive” — let people come to you.
The second, in contrast, could be called “active” — continuously networking, marketing services by dropping off materials, presenting workshops in new settings and bringing your services to other settings. Along this line, some organizations have created satellite offices, closer to First Nations communities. Some mainstream organizations provide their services in Aboriginal organizations,
offer placements to Aboriginal students, and use cultural resources like Elders and medicines, thus increasing links and connections with local First Nations communities.
When we interviewed Aboriginal clients, they clearly identified their preference for the active form of outreach. Many said that they stay with services that are located nearby and feel familiar and comfortable. They will try new services when they are linked to the people and places they already know.
Services using “active” outreach will be more in tune with Aboriginal clients and therefore more likely to reach and engage them.
Walking the Red Road | REPORT OF THE URBAN ABORIGINAL COMMUNITIES THRIVE PROJECT | 37