Page 79 - Walking_The_Red_Road

North Bay is such a gateway city, actively contributing to the $13 million dollars added to local economies across Ontario each year (Aboriginal Tourism Ontario Strategy).
Despite our success to date, there is more that we would like to accomplish with our festivals in North Bay.
Market research has identified growth opportunities in specific markets--“mature travellers” (Insignia). There are also opportunities to develop “theme routes,” encouraging longer visits and visits to multiple communities (Aboriginal Tourism Ontario Strategy). As well,
in response to tourist opinion research, there
is demand for expanding the availability of authentic and traditional cultural experiences (Aboriginal Research Results in Canada) and “discovery experiences” regarding Aboriginal food, way of life and beliefs (British Columbia Tourism). The Five Year Strategy of Aboriginal Tourism in British Columbia suggests travellers taking part in Aboriginal tourism tend to spend more money, take longer trips and travel in larger groups.
Here in North Bay, we would like to make enhancements to our Festivals and events to enrich participant experiences and capitalize on market demand.
We want to
Position our Mamwai Kidaasawin Festival as a leading Aboriginal tourism destination, one of the region’s largest and most diverse Aboriginal gatherings.
Diversify our Powwow Committee, including community stakeholders such as hotels and regional economic development representatives and other stakeholders.
Make physical improvements to our venue (accessible, shelter, shuttles, professional sound quality and grounds) including adding a Main Stage, a more prominent performance space allowing us to increase the number and diversity of live performances.
Showcase prominent international drummers in order to attract more traditional Aboriginal cross-border dancers, families, vendors and followers.
Add an Aboriginal Village emphasizing discovery and experience of Aboriginal culture. Rather than watching Aboriginal life, visitors will be able to live it as they participate in ceremonies, listen to music, carve wood, make canoes and more.
Walking the Red Road | REPORT OF THE URBAN ABORIGINAL COMMUNITIES THRIVE PROJECT | 79