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SWOT ANALYSIS STRENGTHS
• Strong team built from experienced people with over 30 years in the industry
• Offering a high demand service with diverse product range
• Able to offer the best grading quality in the industry
• Best in class level 5 technicians
• Fast turnaround times (assuming successful implementation and development of service centre)
WEAKNESSES
• Set up time and costs. Implementation of new procedures and machinery involving significant capital outlay with no guarantee that methods of production will yield the desired results.
• Current climate – difficult time to start a business
• Unable to exploit the large demand in Europe
• As a start-up, it will take time to become known in the industry
• Reliance on overseas supply for parts
• Exposure to currency fluctuations could result in big losses
OPPORTUNITIES THREATS
• Potential for horizontal and vertical growth
• Large database of potential customers to be exploited
• Growing demand for out of warranty repair work
• To be able to offer services for multiple brands
• Being unprepared for opening numbers: Initial poor service, product quality or limited supply could discourage customers from returning.
• Instability and slowed down growth due to the 202 COVID-19 pandemic
• Being undercut by companies abusing the rules
YOURLOGO 19