Page 2 - Bugle Spring 2024

WHY USE RIFLES DIRECT?
When it comes to purchasing military equipment, it is essential to find a reliable and supportive supplier. One such option that stands out is the Rifles Direct, our official online store dedicated to serving The Rifles Regiment. Whilst you may have heard of the online shop, you may not be aware the benefits the initiative brings to the regiment.
One of the unique advantages of choosing the Rifles Direct is that a percentage of the store’s generated revenue is paid directly to the Regiment. By making purchases through this platform, you directly contribute to the financial growth of your Regiment. This revenue share can be reinvested into various areas, such as improving facilities, acquiring specialised equipment, sports initiatives or supporting welfare programs for regiment members, their families, and veterans.
Rifles Direct takes pride in stocking a wide range of regimental merchandise, including PT clothing, giftware, and presentation pieces. With a substantial inventory available, they offer a convenient one-stop-shop for all your branded needs, including berets, stable belts, badges, etc, with all items approved by the Regiment.
You may ask why the Regiment doesn’t do this ourselves. Good question and easy to answer, RHQ does not have the resources to maintain the level of service and quality that Rifles Direct offers boasting a quick and easy returns portal and live chat functions.
Also, Rifles Direct holds the liability of the stock, in other words the Regiment is not paying to hold over £40,000 worth of stock, money which is better used in support of the serving and veteran members of the Regiment.
To give you some additional confidence in your purchase, Rifles Direct is an authorised supplier, meaning they pay copyright fees to ensure that all equipment and merchandise sold adheres to legal requirements. In addition, every product has been approved by RHQ. This provides peace of mind whilst protecting the Rifles brand.
Rifles Direct has established itself as a reliable and trusted supplier within the military community. They prioritise customer satisfaction and ensure that their equipment meets stringent quality standards. Their commitment to supporting the Regiment financially and offering a diverse merchandise inventory further solidifies their reputation as a trustworthy supplier. Whilst you are welcome to shop anywhere, having this information will assist in understanding the key advantages of using this service and the benefit it brings to the Regiment.
The regiment has already received £51,889 from sales made through the store.
riflesdirect.com | shop@riflesdirect.com