Page 2 - NAR 2020 Opportunity Race Program Resource Book
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IOSVSEUREVBIEUWLLE&TCSONTENTS
NAR 2020 OPPORTUNITY RACE
Each election cycle, the National Association of REALTORS® (NAR) participates in the Opportunity Races by supporting candidates who will work for issues that benefit the real estate industry. This Resource Book is designed to assist NAR representatives, like you,
in selecting and customizing direct mail pieces and email templates that will be used to support selected candidates. In the pages that follow, we have provided instructions for using this booklet as a resource, including an overview of the online order form for mail pieces, thumbnails and layouts for the templated mail concepts, and NAR issue bullets and iconography to include in the mailers.
CONTENTS
2 OVERVIEW & CONTENTS
3 CUSTOMIZING
4 ORDERING
MAILER TEMPLATE THUMBNAILS
MAILER TEMPLATE DETAILS
22 — 70
EMAIL TEMPLATES
71 — 73 ISSUE BULLETS
74 — 78 ICONOGRAPHY
79 — 81
6
7 8 13 14
16 17 18 19 20 21
— 21
OVERSIZED POSTCARDS POSTCARDS
SELF-MAILER HALF FOLD V SELF-MAILER HALF FOLD H SELF-MAILER BARREL FOLD SELF-MAILER WITH MAGNET SELF-MAILER DIE CUT INVITATION
#10 LETTERHEAD PACKAGE HANDOUT
2020 NAR OPPORTUNITY RACE PROGRAM RESOURCE BOOK
OVERVIEW & CONTENTS
2
