Page 5 - Nonprofit Startup & Sustainability Guide
P. 5
MONTH 4: MARKETING & BRANDING
Finalize Colors, Logo, etc.
Create Marketing Materials (Letterhead, giving envelopes, banners, etc) Select Marketing Software & Resources (i.e. Canva, Movavi, etc.)
Develop Marketing Plan
Create Correspondence Letters to Community, Stakeholders, & Potential Donors
Build Relationship with Community
Select Newsletter Software and Create Newsletter (i.e. Constant Contact, MailChimp)
Create Donor Thank You Letters for Ongoing Giving
Provide Other Materials (no additional cost)
MONTH 5: PLANNING & TRAINING
Create Strategic Plan
Create Fundraising Plan
Executive Director and Officer Training
Networking & Connecting Techniques for Fund Development
MONTH 6: HIRING & MANAGING STAFF
Identify Positions Needed
Understand Rules, Roles, & Employment Laws
Create Job Descriptions
Determine Payroll Process - Contractors vs Employees
Create Personnel Manual
Background Screening Options and Techniques
Obtain/Create Employee Forms (Application, I-9, health, etc.) Hiring and Management Techniques
MONTH 7: DEVELOPING FUNDING SOURCES
Grant Readiness Training
Know Your Culture + Infrastructure
Build True Partnerships
Know Your Funders
Create A Winning Proposal
Grant Management
Assistance with Identification & Setup of Crowdfunding Assistance Obtaining Private Donations
Assistance Applying & Obtaining Foundation Grants
Assistance Applying & Obtaining Corporate Grants
Create Plans for End-of-year Giving and other Giving Campaigns