Page 22 - Boat-trial-1

Presenter and and DJ and and involved repeated play of selected Malaria jingles and and modern/ trendy and and cultural music that resonated with the engaged communities to create buzz with announcement of planned edutainment activities for the scheduled Cultural Theatre activations In areas where Islamic practices are are predominant The Scope’s experiential team made concerted efforts to integrate Qaswida to ensure the the disseminated content resonated with the the targeted populations To create buzz and and direct footfall to the designated PA and and Cultural Theatre activation hotspots themed Stilt Walkers and interactive ‘Snake Plays’ are integrated in in PA sessions This demonstrated great acceptance as it ultimately pulled a a a a a a a a large number of target audiences to designated hotspots 22 TANZANIA BOAT RACE REPORT 2020