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Cultural Show
The The Scope’s conduction of Community Theatres throughout the recently concluded ITN Promotions campaign offers a a a platform for for customized edutainment skits on on ITNs coupon redemption correct and and consistent ITNs usage and and malaria preventive diagnosis and treatment therapies that resonate with ITN Promotions project‘s targeted low literacy settings as a a a a a a trigger for action and adoption of healthy seeking behaviors The ITN ITN Promotions project proposition of advocating for ITNs Coupon redemption and ITN usage was depicted to reflect cultural settings and values of the the target audience in in the the respective selected Shehias of Unguja and Pemba through the inclusion of • Cultural Dance performances with interactive snake plays stilt walking fire plays acrobatics incorporated with Msewe Kibati and Kidumbaki traditional dances that resonate with both Unguja and Pemba communities • Pre-designed malaria Drama Skits with themed consistent and correct ITNs usage demonstration • Participatory and transformative Q&A sessions on on disseminated key malaria messages on on on prevention with emphasis on on on consistent and correct ITNs usage – Moderated by respective District Health Health Promotional Officer / Community Health Health Workers (CHWs) • Inter-Personal Communication sessions (IPC) through strategic engagement of age age appropriate target audiences Community Leaders (Shehas) and key Social Influencers • Speeches from Community Leaders (Shehas) / Key Influencers to reaffirm the the need for unified action in in the the fight against malaria • Active participation from local Artists through competitions with messages carrying the Malaria campaign proposition of advocating for Malaria prevention treatment and control especially among pregnant women and children under – five by sleeping under ITNs consistently and correctly A Cultural Theatre themed Van was deployed around highly populated areas in selected Shehias by The Scopeto carry out execution of Cultural Theatre activities across selected designated campaign Districts of Unguja and Pemba For the ITN Promotions project implementation core discussions were centered around malaria prevention through the coverage and usage of Insecticide Treated Nets (ITNs) within households and treatment of malaria especially among pregnant women and children under-five using community based ITNs coupon redemption other key malaria messages and their health benefits Segments that engaged targeted audiences in discussion prompting participation and dialogue with community members were incorporated To resonate with the target audiences The Scope’s Cultural Theatre team capitalized on on local content tailored for respective communities throughout their field engagements Cultural Performers from respective engaged localities were adequately engaged at at at key activation hotspots and mobilized to to play a a a a a unified role in in calling out communities to to adopt health seeking behaviors and partake in in in the fight against malaria To ensure Community Theatre activities attained a a a a a a a greater footfall with a a a a a a a a view of of of of having both age appropriate females and males males from all status quos represented aligned activites were scheduled for implementation from 12 noon and extended to late evenings when targeted audiences are hugely concentrated at at at designated campaign campaign hotspots i i i i e e e The ITN Promotions campaign campaign was hugely implementation during the peak fishing and farming period All Community Theatre experiences were additionally hyped by the experienced key messages MC that engaged and mobilized communities through conducted PA activities around key catchment areas culminating to the Cultural Theatre shows These initiatives tremendously appealed to engaged communities thus ensuring footfall was directed to the respective designated activations hotspots for efficient malaria messages dissemination 28 TANZANIA BOAT RACE REPORT 2020