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SCD-UK.COM WEBSITE BRIEF REQUIREMENTS
In order to build you a website that best reflects your business we would ideally want to work with you to collate the following information to arm us with the right knowledge
to deliver you the right website.
Tracy at Wynbrook Marketing has already given us alot of information of the below in her brief, but to recap, Tractor Creative taking the brief would include:
• The project objectives - Will the objectives be measured?
• Understanding the key cradle-to-grave ‘usp’s of CSD - How are these delivered? What are the benefits to the organisations?
• Brand Proposition - FOR COMPANIES... WE OFFER....... WHICH MEANS...
• Target audience/markets - Current awarding bodies base, and ideal organisations.
• Competitors - Both nearest current ones and the ones you’d like to compete with.
• Requirements of new site - Aims. Scope/size of website. Features and functionality. Updating content. Call to action. CRM/ administration.
• Design brief - corporate assets and brand guidelines.
• Online Marketing - SEO. PPC. Social media integration. Email marketing. Content marketing.
