Page 19 - Becom Your Own CEO

Companies prepare strategic plans because they work. Companies need direction. They need a mission and a roadmap to achieve it. Companies that engage in strategic planning are generally more successful than ones that don’t. Companies that fail can often trace their failure back to a lack of planning. Their shortcomings are often due to a
shotgun approach with little fore thought. Rushing without planning, acting without planning, proceeding without planning,
may result in action but seldom action with purpose. Strategic planning - a vision, a plan to achieve it and action steps to achieve the goals – works. It leads to wins. It results in success.
Become Your Own CEO
Before we jump into personal strategic planning, let’s discuss corporate strategic planning. Because by learning how companies plan strategically, you can learn how to plan strategically in your own life. Learn how others plan in business and you’ll learn how to plan in your personal matters. The following process is simple, direct, and easy to follow.
Why Do Companies Prepare Strategic Plans?
What’s in a Corporate Strategic Plan?
The content of a strategic plan varies depending on the purpose of the plan. Some strategic plans start from scratch. They are holistic. They cover the waterfront. These are broad plans. They are big plans. These strategic plans start with the foundation. They question every assumption and every data point. They start with questioning the
company’s purpose – the why. Why does it exist? Why should it continue to exist? And from there, the plan defines the what and the how. These plans are like architectural plans for a skyscraper. They cover everything from the foundation to the top spire. And then there are strategic plans that are smaller in scope. A company has already undergone
©2021 Federation of Defense & Corporate Counsel
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SECTION 02 CORPORATE STRATEGIC PLANNING