Page 22 - Becom Your Own CEO

Become Your Own CEO
The Mission
A company’s mission is its purpose. It is, as Sinek says, its “Why.” What is a company’s purpose and destiny? This is a foundational question a company must ask itself before charting its course into the future. If a company already has a mission statement, when was it last reviewed and updated?
The best approach to creating a mission statement is to compile a list of key words that describe a company and its team. Then, arrange the words into aspirational sentences. Then edit the draft into an agreed statement.
Mission and vision statements are the first items a company tackles when preparing a strategic plan. One cannot move forward as an organization without a strategic plan, and one cannot develop a strategic plan without first defining the mission of a company.
The Vision
A company’s vision is how it achieves its purpose. Where is it headed? A company’s vision is driven by its mission. If the mission is the why, the vision is the how, what and where. The vision is the first step to defining the meta goals for a company. It is through exploring a company’s vision, that its goals start taking shape.
The Values
A company must define its core values. These will guide it as it pursues its purpose, mission and vision. A company’s values are its moral compass. They ensure a company pursues its goals
in an ethical and proper manner. They guide in all facets and aspects of decision making. A company without values is like a boat without a rudder. When the waves come crashing, it will veer to the left or right, wherever the currents take it.
SECTION 02 CORPORATE STRATEGIC PLANNING
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