Page 70 - Becom Your Own CEO

Become Your Own CEO
Sample Strategic Plan for a Trade Association
IF YOU’RE PLANNING TO A CREATE A TRADE ASSOCIATION, ASK YOURSELF THE FOLLOWING
◗ Whom will the trade association serve?
◗ Is there an existing association or organization already serving those individuals?
◗ What will the trade association do? What services will it provide? To Whom? How?
◗ How will the association be structured?
◗ What sources of revenue will sustain the
association?
◗ Who will your members be? What will be the membership fees? What services will they receive for these fees?
◗ Will the association do any advocacy? What? How?
◗ How will the association represent the interests of its members?
◗ Who will the association employ?
◗ What will be the governance structure of
the association?
◗ Will the association partner or work alongside of other associations? Which ones? How?
SECTION 07 APPENDIX OF SAMPLE OF STRATEGIC PLANS
ONCE YOU HAVE DISCUSSED AND ANSWERED THE QUESTIONS, CREATE A STRATEGIC PLAN WITH THE FOLLOWING
◗ Mission Statement
◗ Vision Statement
◗ Values
◗ First Principles
◗ Purpose
◗ Meta Goals
◗ Meta Goals broken down into smaller goals
◗ Action Steps for each goal
◗ Deadlines for completing the action
steps
◗ Budget
◗ Division of labor for action steps
◗ Measuring success of action steps
◗ Evaluating success
◗ Creating accountability
◗ Define process when aspects of action steps or goals fall short of expectations
◗ Create schedule of follow up meetings to measure success and address shortcomings
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