Page 7 - GIFTED HOME™ Brand Guide 13th September 2018

PACKAGING:PRINTEDCOLOURBOX artwork not to scale PORTRAIT COLOUR BOX SPECIFICATIONS
WHITE CMYK 0 0 0 0 RGB 255 255 255
PMS 0921 C CMYK 36 0 21 0 RGB 153 230 216
BLACK CMYK 0 0 0 100 RGB 35 31 32
ADDITIONAL INFORMATION
1. Low tac barcode sticker is to be positioned over printed barcode.
2. Colour box board will depend on the product and may vary due to product
weight, size etc. ‘E’ or ‘C’ flute recommended.
3. Warning messages must comply with up to date regulations
confirmed with Australia Post. Details will vary from product to product.
4. Always leave minimum 5mm space from edge.
1. COLOURS:
2. Brand Logo Front: Located at top left corner 5mm from edge.
Logo size varies depending on packaging size and available space for each individual product. Actual size will be relative to box size.
3. Product Description: UPPER CASE FUTURA MEDIUM font size will be relative to box size, adjust to fit. Straight line under title, the length of the first word,0.032 stroke thickness, or adjust to suit title text size.
4. Head line: lower case ARIAL REGULAR font size is smaller than title and will be relative to box size, adjust to fit.
5. Back of Box - Packed for ..address and country of origin : ARIAL REGULAR min 5.5pt
6. Front of box: Base colour WHITE. Large product image on white background, inset images with explanation, on left side.
Features and benefits list bottom left corner, List three most important features. Sentence case FUTURA MEDIUM, Colour Black.
Brand logo position- top left corner 5mm from edge.
Box bottom stripe Green 0921C- Adjust to be relative to box size. Tag line, lower case FUTURA MEDIUM, Colour White.
7. Top of box: Base colour PANTONE 0921C.
Brand logo position- top left corner 5mm from edge.
8. Side of Box: Range print as approved by buyer. Brand logo position- top left corner 5mm from edge.
9. Back of Box Product Synopsis: List product features and benefits in more detail. List care instructions, colour, size etc and any other relative info.
White base, smaller product image if size allows. Font details as front of box. Features and Benefits - List minimum 3 selling features back of box.
FUTURA MEDIUM, Colour black. Content and instructions- ARIAL REGULAR
10. Bottom Box- Base colour PANTONE 0921C.
*All text, colours, sizes and artwork must be verified by Australia Post. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions/warning/ingredients to be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
06
13/7/18 on-brand & on-message style guide