Page 4 - GIFTED GEAR® Brand Book 1st Draft

BRAND TYPEFACE
ARIAL FONT - SIMPLE CLEAN STRAIGHTFORWARD
®
GIFTED GEAR BRAND FONTS & SIZES
ARIAL BOLD FONT
MEGA GULP
Title ABCDEFGHIJKLMNOPQRSTUVWXYZ 22 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
4 Product Code: 19503
ARIAL REGULAR FONT
Headline ABCDEFGHIJKLMNOPQRSTUVWXYZ 16 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Subtitle ABCDEFGHIJKLMNOPQRSTUVWXYZ 11 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Contents ABCDEFGHIJKLMNOPQRSTUVWXYZ 9 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
*All font sizes are given as a guide only. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes.
03 on-brand & on-message style guide
4 Packed for Australian Postal Corporation 111 Bourke Street, Melbourne, Vic, 3000
1
2
3
1. Product description: UPPER CASE ARIAL BOLD 22pt
2. Subtitle: LOWER CASE ARIAL REGULAR 16pt
3. Contents Copy : SENTENCE CASE ARIAL REGULAR 11pt 4. Mandatory Copy - AUSTRALIA POST INFO:
ARIAL REGULAR 5pt MINIMUM SIZE!
WATER BOTTLE ultimate hydration
Manufactured in P.R.C
MEGA GULP
WATER BOTTLE ultimate hydration
13/7/18